With the continuous popularity of outdoor consumption such as self driving tours and camping, customized spare tire covers have become a new favorite in the automotive aftermarket. According to data from e-commerce platforms, the sales of spare tire covers in the third quarter of this year increased by 150% year-on-year, with customized models featuring scenic area logos and personalized slogans being the most popular.
The merchant introduced that the customized spare tire cover adopts digital printing technology, and the pattern is durable and does not fade. It can also be accurately adapted according to the vehicle model. Printing travel photos on the spare tire cover is both a decoration and a commemoration, "said Ms. Li, a consumer. In addition to personalized design, practical spare tire covers with waterproof and dustproof functions are also selling well. Industry analysis shows that the booming development of the outdoor economy will continue to drive demand for related automotive parts, and it is expected that the market size will exceed 800 million yuan by the end of the year.